Since cinema was invented it created the ability to bring songs and music to life.
Advances in technology have transformed the music video into what it is today.
Suprisingly, music videos have been around since the 1920's.
Many Jazz musicians of the time, such as Bessie Smith; british jazz, made short films to accompany popular songs. They were hand held and in black and white back in the day.
In 1970, the record industry discovered TV shows as a great opportunity to promote their artists.
They focus on producing short "Promos", early music videos which started to replace the live performance of the artist on the TV stage.
In 1975, 'Bohemian Rhapsody' was a groundbreaking video released by Queen. It marked the beginning of the video era and set the language for the modern music video. The video is considered one of the first to use advanced visual effects.
Some intertextuality examples are:
- Thriller- Micheal Jackson
- Material Girl- Madonna
- California Love- Dr. Dre and 2Pac
and from TV;
- Sabotage- The Beatie Boys
- Bad Day- REM
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