6. Websites

I have visited 3 different websites from bands of different genres and annotated them, commenting on their success on promoting.

1. Katy Perry, pop artist

2. Alicia Keys, R'n'B artist

3. Dizzee Rascal, rap artist

The main conventions of promotional websites are:

1. Easy navigation

2. Complimentry colours

3. Eye catching promotions

4. Search engine

5. Clear pricing/ special offers etc

6. Summary of products

7. Branding

8. Banner to introduce the site.