We thought to get a better understanding of how to promote our artist and come up with good ideas about her look and image, we should think of a reason behind why she is singing this song, and how we will run this theme through the album and the names of the other songs.
Our artist is a 19yr old girl who has been in an abusive relationship, and 'Dollhouse' will be the seventh track on our digipack as this is the turning point when she decides to make a change in her life. The previous tracks leading up to 'Dollhouse' will be about her thinking she's in a happy, fairytale relationship, but then discovering her boyfriends flaws and the way he treats her. Audiences will be aware of this by the subtle track names on the digipack which hint at these ideas. After 'Dollhouse' there will be seven more songs, about exploring life without her boyfriend and trying to find herself again.
We feel as a new artist it is important she is honest about herself, and that the album and the songs featured are based on real life. This will improve the relationship between the audience and the artist as the target audience will be able to relate to her and perhaps understand what she is going through.
'Dollhouse' will be the main track, and her main promotion for her digipack, including images, font, and ideas, will be ones linking to this song.
Many artists do this such as Katy Perry; one of her first albums, 'One Of The Boys' was the name of a track, as is her new album, 'Teenage Dreams'.
Our artist is a 19yr old girl who has been in an abusive relationship, and 'Dollhouse' will be the seventh track on our digipack as this is the turning point when she decides to make a change in her life. The previous tracks leading up to 'Dollhouse' will be about her thinking she's in a happy, fairytale relationship, but then discovering her boyfriends flaws and the way he treats her. Audiences will be aware of this by the subtle track names on the digipack which hint at these ideas. After 'Dollhouse' there will be seven more songs, about exploring life without her boyfriend and trying to find herself again.
We feel as a new artist it is important she is honest about herself, and that the album and the songs featured are based on real life. This will improve the relationship between the audience and the artist as the target audience will be able to relate to her and perhaps understand what she is going through.
'Dollhouse' will be the main track, and her main promotion for her digipack, including images, font, and ideas, will be ones linking to this song.
Many artists do this such as Katy Perry; one of her first albums, 'One Of The Boys' was the name of a track, as is her new album, 'Teenage Dreams'.
It was hard to carry on thinking about our artist and how we could promote her when we hadn't given her a name yet. We didn't want to use the real artists name, as we felt our work should be original. The actress we used to play the part of our artist sugggested her own name, but we felt 'Sarah' wasn't catchy enough for an up and coming artist, and often artists with common names change them to something more unique and memorable. We chose the name 'Scarlett' as we felt despite being unusual, it wasn't a completely uncommon name, and represents the way we want our artist to be represented: fiery, independant and passionate.
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