Brand identity in similar products

Our genre for this song is elctropop, and these are 2 artists of the same genre and style as my artist:

1. Lily Allen

There is a relationship between the advert and other products, as they link together using similar themes, colours and images.

(A) Website:

The website isn't as colourful as her videos and magazine articles, but the main background colour links to the colour of the background of her album. She may also want to draw more attention towards the articles on the page instead of on the page.

(B) Albulm Cover:

The 'L' on the album cover links to the artists name, and the pink colour links to the sweet, pastel colours on her magazine advert and in her videos.

(C) Magazine Advert:

Features include sickly sweet pastel colours, and the balloons and cakes are both used in her video. The effect of this suggests the artist is innocent and childlike. The designer has tried to make the commercial eye catching by using an interesting font which links to the artist and by using a light green colour around the edges which is an unusual colour to find in a magasine. This suggests the genre of pop because she looks happy and is surrounded by 'sweet' things, but the fact she is not making eye contact and is not wearing particularly provocative clothing suggests her music has a twist on the pop genre; elctropop. It develops the artists star image as themes of balloons and cakes etc. are followed through in her videos, as is her style of clothing, make-up and hair. Industry information that is included is;

and I will consider this when creating this for my own artist.

2. Katy Perry

(A) Website:
The theme and main image on her website links to her music video 'California Gurls' whilst also advertising the release of her new album, 'Teenage Dream', which is also the name of one of her songs.

(B) Album Cover:

The clouds at the top of her album link to the clouds in her new video and albulm, whilst the font and colouring of her name retains the sweet, sugary theme.

(C) Magazine Advert:



Although this is a magazine advertisment for the singers new perfume, she has kept subtle references to her songs by having bright pink and purple colours which are common in her videos and clothing, and an extravagant outfit, also typical for Katy to wear. Her hair is also styled similarly to how it is in many of her new videos.

They have created a brand identity across all their promotional products by using the same colours and ideas that run common in their videos, albums, magazine ads, promotional events etc. Star Image Motifs such as sweets have been used.

I intend to create a brand identity in my music video and two ancillary products by doing the same; we want to use bold colours such as pinks and greens,