BRAND IDENTITY

The definition of Brand identity is:
Visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.

I have created this 'brand' across my three products by using;

• House colours: the recurring colour of red; this is quite subtle as it is only shown through the heart, her lipstick, her necklace and her shoes. The colour red also links to the artists name; Scarlett. The image with this house colour on it is used in all three products.


• Typography: we used the same font and colouring for our artists' name that appears in our music video for 'Dollhouse', and the typeface for the name of her album also appears inside the digipak and on the magazine advert.


• Images: The image used appears in the video, and is used as a front cover for the digipak and for the magazine advert.


• Layout and design: The layout of the digipak front cover is similar to the layout of the magazine advert, except there is more room for additional information such as her website, her tour dates, etc.