Intertextuality in music videos can draw examples from books, films, tv or real life events. The practice of sampling, widely used in hip-hop and other forms of contemporary music, may also serve as an example of intertextuality. By recognisably sampling previous songs, artists may draw on an audience's ability to identify those tunes in order to grasp a fuller meaning of the new song.
An example of sampling is: Proffessor Green's 'Just Be Good To Green' which is a recover of the song 'Dub Be Good To Me' by 'Beats International'. The orignial was released in 1990, whereas the sampled version was released in 2010. However, the vocals melody comes from the original song by 'The SOS Band', 'Just Be Good To Me'
This is the video:
This is the original song:
We can't use sampling because we are only using one song for our music video from our artist and this doesn't have any sampling in it, being completely original.
Below are a few examples of artists who use intertextuality via different methods:
DAISY DARES YOU: from a book
This artist uses intertextuality even in her name, making a direct reference to the
the character of the same name from the 1990s British television show ZZZap!
The video seems to be inspired in parts by Lewis Carroll's Alice's Adventures in Wonderland and Through the Looking-Glass and What Alice Found There, as seen by Daisy holding a pig, the long table (reminiscent of the tea party table) and Chipmunk holding a hat similar to the Mad Hatter's. We also see Daisy encountering a white rabbit and following it down a rabbit hole at the start, a small bottle reading "Drink Me", signs saying "This Way" and "That Way", a small house (reminiscent of when Alice grows larger whilst inside the White Rabbit's house) and oversized or just plain out-of-the-ordinary objects and surroundings.
We were planning on using intertextuality with this book before we even saw her video, so we will stick to our storyboard and perhaps take inspiration from her video by using some of the same props, but this won't be as obvious in our video as we planned to make subtle links.
Here is her video:
BLINK 182: from other artists videos
The music video for the song, directed by Marcos Siega, features the band parodying various pop videos produced by a number of artists, most notably boy bands such as the Backstreet Boys ("I Want It That Way") and 98 Degrees, but also pop artists such as Britney Spears ("Sometimes"), Christina Aguilera ("Genie in a Bottle"), Sugar Ray, Westlife, Ricky Martin ("Livin La Vida Loca") and Five.
Guitarist Tom DeLonge said of the video:
“We want to do a video that's like, directly like a boy band video, because we figure we're just as hot and we look good wet and we dance and we can fit in tight clothes just like everyone else, you know?"
This is intertextuality relating to other music videos within a music video, which I don't think we will do, as it doesn't fit our genre well to mimic other artists. However, we may take ideas from other artists, but in a complimentary, subtle way, not clearly making fun of other artists ideas.
Here is their video:
:from a film
:from tv
:from real life events
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